What’s the Farmer?

The phrase “What’s the Farmer,” or WTF, has been used about me for a long time, longer than I am willing to admit!

Why Farmer? Well, first it is my name and second it has a societal definition that I have always enjoyed.

Bubba Definition of Farmer: Someone outstanding in his field.

Also, I like the idea of encouraging growth. I love to see business, people and even crops grow organically. They take a bit more effort than using quick fixes; but the end result is worth the effort. A chicken egg from the hens of your local farm (& farmer HAH!) are packed with incredible nutrients, if the hens are allowed to graze… the old word for free range. The eggs are tasty and packed with valuable nutrients that store bought may be missing.

Check out your local farm, buy local and support your community. It is our community – buy local and keep jobs local, when possible!

Also I love to say… “Help support your local Farmer!”

-Farmer

Welcome to InnerNews!

InnerNews is a blog about a variety of subjects in business and society and will feature updates and ideas on how to improve your organization. From the small mom & pop, to a regional shopping center, college, ski area or community, our goal is to help you deliver your message.

The advent of social media/networking on peer-to-peer (P2P) networks allow today’s businesses opportunities never imagined just a few years ago. The problem is that some organizations fail to realize one article, radio or television news story may yield ten to twenty times the users of your P2P network.

What is it you want to do? How will you inform the people that care about your organization (called publics in public relations) and how much are you willing to spend?

If you want to reach a huge audience – buy an ad during the Super-Bowl, after production it will cost you millions, but if it is really good people will see it time after time.

Consider the “1984” ad by Apple, Inc. to introduce the Macintosh. The ad was only shown once and yet people around the world know the ad due to P2P, such as YouTube and other sites, and the unique nature of the Internet. They also know the ad from stuffy old faculty at colleges reminding us about an iconic ad. The ad was good, production was great and the subject was earth (Big-Brother) shattering.

One of the things about this site, and InnerNews@twitter.com, is that we will challenge you at times and encourage you do something that you may have never been asked to do before… think for yourself. Along the way we want you to develop strong inner resources, to help your firm or organization and even encourage you to internalize some of our information to help you in your personal life.

Our firm name, Innovative Resources, Co. is an indication about our commitment to your development. Since 1990, we have been active in many forms of media and actively studied real world strengths and limitations. We will help you deliver your message. Good luck and let’s have some fun!

– Farmer